Author Archives: Sarah Harvey

Opening a Second Location vs. Hiring More Staff: A Growth Decision Framework for Elective Ultrasound Studios

A practical decision framework for elective ultrasound studio owners choosing between opening a second location vs hiring staff — covering economics, risk profiles, management prerequisites, and how to identify which path your specific situation actually calls for.

How to Compare Elective Ultrasound Training Programs Side by Side: A Framework for Aspiring Studio Owners

Use this framework to compare elective ultrasound training programs across five categories: hands-on scan time, business education, post-training support, track record, and equipment integration.

Why Oklahoma Photographers and Doulas Are Adding Elective Ultrasound to Their Services

Elective ultrasound training for photographers and doulas in Oklahoma opens a new revenue path. Here is what the training involves and what to expect.

GE Voluson E10 vs. Samsung HERA W10 for Keepsake Ultrasound Studios

A side-by-side comparison of the GE Voluson E10 vs Samsung HERA W10 for elective ultrasound studio owners — image quality, rendering modes, cost, service, and which fits a keepsake studio.

What to Know Before Starting an Elective Ultrasound Business in Nevada

Starting an elective ultrasound business in Nevada puts you in one of the most business-friendly states in the country. Here’s what to plan before you launch.

What to Expect From Your First Elective Ultrasound Training Session

What to expect from your first elective ultrasound training session, from machine orientation and probe handling to supervised scanning and what the learning curve actually feels like.

Elective Ultrasound Studio Insurance: What You Need to Know Before You Open

Elective ultrasound studio insurance is a critical piece of your startup plan. Here is what coverage to look for, what risks to protect against, and how to approach it.

How 3D Ultrasound Works: A Plain-Language Guide for Studio Owners

Learn exactly how 3D ultrasound works — from volume capture and echo data to surface rendering — so you can set client expectations, troubleshoot image quality, and evaluate equipment with confidence.

Transitioning Your Elective Ultrasound Studio From Operator-Dependent to Systems-Driven: A Step-by-Step Guide

Complete an elective ultrasound studio systems-driven transition in 12 to 24 months by auditing your current role, writing high-priority SOPs, building a technology stack that runs without you, and training staff to a written standard rather than your personal example.

Baby Expos, Pregnancy Fairs, and Pop-Up Events: Revenue Potential for Mobile Ultrasound Operators

Baby expo mobile ultrasound business guide for mobile keepsake operators. Covers event types, three-layer revenue model, booth setup, lead follow-up, and how to find events in your market.

Protecting Your Elective Ultrasound Studio From False Advertising and Medical Claims

Elective ultrasound false advertising protection for studio operators. Covers FTC and FDA jurisdiction, claim categories that create risk, disclaimer limitations, and how to build compliant marketing.

Waitlist and Demand Management Strategy for High-Booking Elective Ultrasound Studios

Running a high-demand keepsake studio? This guide covers elective ultrasound studio waitlist strategy, how to manage overflow bookings without losing clients, and when sustained demand signals it is time to grow.

Running Group Gender Reveal Ultrasound Events: Revenue Model, Pricing, and Marketing Strategy

A group gender reveal ultrasound event business model generates significantly higher revenue per operational hour than individual sessions. Learn how to price group events, manage capacity, and market them to fill every date.