Crafting Upsell Packages That Boost Average Order Value by 40 Percent

In today’s competitive elective ultrasound market, the difference between a $79 standard scan and a $149 premium experience lies in strategic upsells. By offering thoughtfully designed add-ons—from heartbeat animal plushies to live HD streaming—you don’t just increase revenue; you create unforgettable moments. Let’s explore how Ultrasound Trainers guides studios to craft packages that delight clients and drive a 40 percent boost in average order value.

Why Upsells Matter for Your Studio’s Bottom Line

When you offer a core service at $79, every additional dollar beyond that contributes directly to profit. Upsells transform a one-off scan into a memorable experience—and a higher revenue per appointment. Instead of relying solely on scan volume, you leverage client enthusiasm and emotional engagement to increase spend.

Studies show that clients who opt for premium packages are 60 percent more likely to refer friends—and they spend more on prints, souvenirs, and follow-up sessions. That referral cycle compounds your growth, making upsells a high-leverage strategy for sustainable expansion.

Moreover, upsells enhance perceived value. A heartbeat animal plushie with the baby’s recorded heartbeat feels like a personalized keepsake—far beyond a simple digital file. When clients recognize the emotional ROI, they’re happy to invest in those extras.

Crucially, upsells align with elective ultrasound training programs from Ultrasound Trainers, which emphasize both technical excellence and customer-experience design. Your staff learns not just how to scan, but how to showcase the full suite of offerings.

In practice, upsells shift your revenue model from “per-scan” to “per-experience,” unlocking new profit margins without significant additional cost.

Designing Tiered Packages That Convert

Successful upsell packages follow a tiered structure: a basic scan, a mid-tier “Deluxe” experience, and a top-tier “Platinum” offering. Each tier adds one or two premium features, creating clear choices for clients at different price points.

For example: Basic: $79 standard 3D/4D scan + 3 digital images. Deluxe: $119 scan + heart-shaped heartbeat animal + 5 digital images. Platinum: $149 scan + HD live stream link for family + 10 digital images + personalized print collage.

Notice how each increment feels like a natural upgrade. By anchoring the Deluxe at $119, the Platinum package at $149 feels like only a small additional investment for significantly more value.

Ultrasound Trainers recommends testing multiple tier structures with your local market. A/B test package names, pricing gaps, and add-on combinations until you find the sweet spot where at least 30 percent of clients choose the mid or top tier.

Always present packages visually—charts with checkmarks—and train staff to guide clients through the options in conversational, benefit-focused language. Clear comparisons reduce decision fatigue and drive higher uptake.

Subsection: Package Naming & Positioning

Names matter. “Deluxe Keepsake Experience” evokes emotion; “Platinum HDLive Premiere” signals exclusivity. Avoid generic labels like “Package B”—instead, emphasize the core benefit.

Position your packages around client goals: memory preservation, family sharing, or gender-reveal excitement. Tailor your language to what resonates most in your community.

Include a brief bullet list under each package title to highlight key features: “HD streaming, recorded heartbeat, 10 digital images, 2 framed prints.” Visually scanning that list helps clients quickly grasp value.

Top Add-Ons That Drive Revenue

Not all peripherals boost ROI equally. Focus on high-value, low-cost items that carry strong emotional appeal. Heartbeat animals, for instance, often retail at a 300 percent markup yet cost under $10 each.

Key add-ons include: • Heartbeat Plushies: Recordable stuffed animals that hold dad’s first words or the baby’s heartbeat. • Live HD Streaming: Private streaming link so distant family can watch in real time. • Print Collages: Multi-image keepsakes on high-quality cardstock or framed. • USB Gift Drives: Branded USBs loaded with all images and video clips. • Gender-Reveal Confetti Kits: Includes sealed confetti cannons for in-studio reveals.

Each of these add-ons leverages minimal incremental cost—gel, paper, packaging—while commanding premium price. Track your cost of goods sold (COGS) for each item to ensure margins stay above 70 percent.

Integrate upsells into your studio’s point-of-sale system so staff can add items with one click. Automated prompts during checkout (“Would you like the USB gift drive for just $19 more?”) increase attachment rates.

Ultrasound Trainers suggests bundling two popular add-ons—like heartbeat plush and print collage—for a special “Memory Maker” package at a 10 percent discount off individual pricing, further incentivizing higher spend.

Subsection: Pricing Psychology Techniques

Use “charm pricing” (e.g., $149 instead of $150) to make packages feel more attractive. Highlight percentage savings (“Save 20 percent vs. individual add-ons!”) to reinforce value.

Display cost per month for big-ticket items (“Only $5/month on a 2-year financing plan!”) to reduce sticker shock. Even simple layaway options can increase uptake.

Offer “today only” incentives—free USB drive for any Platinum package booked within 24 hours—to create urgency without deep discounting.

Training Staff to Sell with Confidence

A great package falls flat if your team can’t communicate its benefits. Role-playing sessions—part of elective ultrasound training modules at Ultrasound Trainers—equip staff to present upsells naturally and respectfully.

Teach them to ask open-ended questions: “Would you like to share this moment live with grandparents?” or “How would you like to showcase these images at home?” These prompts uncover client motivations and open doors to add-ons.

Implement a “soft close” approach: first, inform (“We offer HD streaming so family can watch remotely”), then ask (“Would you like to add that today?”). If the client hesitates, move on without pressure, preserving goodwill for future visits.

Track individual staff upsell performance and recognize top sellers. Simple incentives—like a bonus for reaching a 40 percent upsell rate—motivate healthy competition and continuous improvement.

Regularly review package performance in team meetings. Share success stories and brainstorm solutions for lower-converting add-ons, fostering a culture of collaboration and innovation.

Subsection: Scripted Dialogues and Cheat Sheets

Provide phrase banks that guide staff through upsell conversations: – “Our heartbeat plush is a favorite—kids love listening to their baby’s heartbeat at home.” – “Streaming lets distant family feel involved—would you like me to set that up?”

Display quick-reference cards at the checkout station so team members can rehearse key lines until they become second nature.

Measuring Success and Optimizing Packages

To verify your 40 percent AOV boost, track: • Average order value month-over-month. • Upsell attachment rate (percentage of scans with at least one add-on). • Revenue per customer before and after package roll-out.

Create a dashboard in your booking or POS system that updates these metrics daily. Visibility drives accountability and highlights trends early.

Analyze which add-ons perform best in different client segments—first-time moms, returning clients, gender-reveal bookings—and tailor offers accordingly.

Test new add-on ideas quarterly—perhaps a mobile app for sharing 3D scans or holiday-themed print bundles. Use small pilot runs to gauge interest before full deployment.

With this data-driven approach, you’ll continuously refine your upsell strategy, aligning offerings with client desires and maximizing revenue.

Subsection: A/B Testing Package Variations

Run A/B tests on package configurations: compare Deluxe vs. Deluxe+USB at the same price point to see which drives higher uptake. Rotate offers monthly to keep your menu fresh.

Monitor feedback surveys to assess satisfaction with each package. High satisfaction correlates with referrals and repeat bookings—key indicators of long-term success.

Document your findings and update your sales scripts, ensuring lessons learned become permanent improvements to your upsell process.

Conclusion & Call to Action

Upsell packages aren’t an afterthought—they’re a core revenue driver that turns a simple scan into a premium experience. By designing tiered packages, offering high-value add-ons, training your team, and measuring performance, you can achieve a 40 percent boost in average order value and build stronger client relationships.

Ready to supercharge your upsells? Share your favorite add-on idea below, or partner with Ultrasound Trainers for expert training that transforms your studio’s revenue strategy.

Which package tweak will you test first? Let us know in the comments!