Author Archives: Steve LaVoise

How to Find and Recruit Volunteer Scan Models for Elective Ultrasound Practice

Finding volunteer models for elective ultrasound practice is a skill in itself. Learn where to look, how to ask, what to offer, and how to structure practice sessions that build both scanning skill and your first studio reviews.

How to Write an Elective Ultrasound Business Plan That Actually Works

Writing an elective ultrasound business plan? This guide covers what to include, how to build realistic financial projections, and what sections most templates get wrong for this specific industry.

How to Open an Elective Ultrasound Business in Honolulu: A Practical Startup Guide

Open an elective ultrasound business in Honolulu with confidence. This guide covers training, startup costs, Hawaii licensing, pricing strategy, and how to reach the city’s military and tourism-adjacent client base.

Adding Elective Ultrasound to an Existing Photography or Doula Practice in Montana

Montana birth photographers and doulas: adding an elective ultrasound add-on business in Montana to your existing practice can create a new revenue stream with lower client acquisition costs. Here’s how it works.

Starting an Elective Ultrasound Business in Cheyenne, Wyoming: First-Mover Advantage in the Least-Crowded Market in the Country

Thinking about starting an elective ultrasound business in Cheyenne, Wyoming? This guide covers the F.E. Warren AFB military demographic, the Fort Collins corridor, training, startup costs, and how to build a client base in Wyoming’s largest city.

How to Negotiate an Ultrasound Machine Service Contract: What Studio Owners Get Wrong

Knowing how to negotiate an ultrasound machine service contract protects your studio from costly gaps. Learn which four terms to focus on, how to handle transducer coverage, and what must be in writing before signing.

High-Risk Pregnancy Clients in Your Elective Studio: Policy, Communication, and Liability Guide

Protect your studio when high-risk pregnancy clients book a session. This compliance guide covers intake disclosure policy, staff communication scripts, physician clearance requirements, tiered condition framework, and post-session documentation practices.

YouTube Video Marketing Strategy for Elective Ultrasound Studios: A Practical Playbook

A complete YouTube marketing playbook for elective ultrasound studio owners covering video types, SEO optimization, production standards, a 12-month content calendar, and how to convert views into studio bookings.

Buying Elective Ultrasound Equipment for an Alaska Studio: Logistics, Service, and What Changes at the End of the Road

Buying elective ultrasound equipment for an Alaska startup studio? This guide covers Alaska freight logistics, ocean barge vs. air freight, service access realities, why warranty coverage matters most here, and how to build an accurate Alaska equipment budget.

Starting an Elective Ultrasound Business in Portland, Maine: What the Market Actually Demands

Starting an elective ultrasound business in Portland, Maine? This guide covers the local market dynamics, realistic startup costs, seasonal demand patterns, and what it takes to build a sustainable keepsake studio.

How to Practice Scanning Between Elective Ultrasound Training Sessions: A Skills-Building Guide

A practical guide for elective ultrasound trainees on how to build scanning confidence between formal training sessions using phantom practice, volunteer scanning, video review, instructor feedback, and structured practice schedules.

How Long Do Ultrasound Probes Last and When Should You Replace Them?

Learn how long do ultrasound probes last in an elective studio, what early degradation signs to watch for, how handling and cleaning practices affect lifespan, and when replacement makes better financial sense than repair.

Buying Elective Ultrasound Equipment for a South Dakota Studio: A Startup Buyer’s Guide

Buying elective ultrasound equipment for a South Dakota studio? This buyer’s guide covers new vs. refurbished, SD-specific service logistics, five questions to ask before any purchase, and how to budget accurately for the full equipment stack.